We live in an age of style.Glossy, lustrous and slick magazines, newspapers, and Pamphlets,
Sweet innocent voices selling everything from ring tones to Washing Machines.
Naive kids vying for our attention in the form of ads.
We also live through a plethora of spam, from unsolicited sms's to shining emails. From slick pamphlets to unsolicited calls.
Due to easier and cheaper communication channels today the amount of spam has increased much more than the real content. Hence, at no point in history has the ability to separate the grain from the chaff been more important or more difficult.
I see people rejecting pamphlets or emails without a first glance simply because of their high style quotient. This often deprives them of good deals and offers.
If one directly dives into the content, its easy to separate the content from the medium. Thus do not reject anything outright, give every email/sms/pamphlet atleast 30 seconds. You will be surprised that's just how long it takes to separate important communication from the spam.
If you are wondering as to why The calling cards are spam and the laptop deal is not, you have grasped the logic behind the post. I.e what is spam to you could be useful for me, and vice-versa.
So go ahead and avoid those glittery mails at your own peril..
Was Newton actively researching Gravity when the apple fell or was Columbus looking for a new continent when he found the Americas ?
